Trades

More qualified inquiries for trade businesses

We build website, SEO and Google Maps profile optimization as one system: a clear inquiry path, solid visibility and tracking for calls, forms and calls to action. For trade businesses that want more than a good looking website, namely more suitable inquiries through Google, the site and local visibility.

Start the quick check

Con Radius Design builds websites, SEO and Google Maps profiles for trade businesses as one system. The bottleneck is rarely the design, it is the path from search to inquiry. We start where your business actually loses inquiries, and we make it measurable whether any arrive.

The problem

Why a website and a Google profile still bring too few inquiries

Most trade businesses already have a website and a Google Business Profile. Too few qualified inquiries still come in. Usually there is no single big mistake, but several small brakes at once: vague services, weak calls to action, too little trust, an untidy Google Maps presence and missing tracking.

The website looks tidy but does not guide visitors to an inquiry

When services are explained too generally or the next step is unclear, visitors leave or simply keep comparing.

The Google Business Profile exists but is not used as a lead channel

Categories, services, content, reviews and local signals decide whether a business looks visible and trustworthy in Google Maps.

Inquiries are never made properly measurable

Without tracking for calls, forms and key calls to action, it stays unclear which pages, keywords and measures actually produce inquiries.

Conversion Funnel

Visitors100%

Offer clear?35%

CTA clicked0.5%

Tracking active??

What you get

Priority list
Implementation plan
Measurement setup

Process

Quick check
Priority list
Sprint implementation
Tracking & next steps

Google Maps

Why Google Maps is the fastest lever for many trade businesses

Many local inquiries do not start on your website, they start in Google or Google Maps. If your profile looks weak there, is incomplete or does not show why your business fits, you lose inquiries before anyone visits your website at all.

Search intent

"emergency heating repair berlin"High Intent

"electrician near me"High Intent

"roofer reviews"Medium

Both focus areas have their own pages: Web Design for Tradespeople and SEO for Tradespeople. If you do not know where your bottleneck is, that is answered by the Quick Check in 60 seconds.

Trades

Which trades this fits particularly well

The system fits trade businesses where local visibility, trust and fast contact decide the job.

Click a trade to see why it fits.

Solar

Solar & PV

Solar

Highly contested, but workable with clear positioning and a strong local profile.

Plumbing / heating

Heating & plumbing

Plumbing / heating

Local search with a high close rate. Whoever is visible and builds trust wins the call.

Electricians

Electrical

Electricians

Frequently local and urgent searches. Visibility and clear contact paths decide the outcome.

Roofers

Roofing

Roofers

Weather, damage and renovation create urgent searches. Being findable is what counts.

Drain cleaning

Emergency service

Drain cleaning

A classic emergency trade. Maps, availability and mobile guidance are central.

Windows / shutters

Windows & shutters

Windows / shutters

Clear offer pages plus trust and reviews help a great deal.

Pest control

Acute search intent, high urgency, fast decision.

Water damage

Water damage emergency

Water damage

Immediate search, high relevance, strongly local decision.

Case studies

Examples & case studies

Not every good looking website produces inquiries. So we show examples where structure, visibility and the inquiry path were thought through together.

Payload CMS
Next.js
SEO

WEESS

Custom Payload CMS platform plus ongoing SEO for WEESS. Performance-optimized with focused conversion architecture.

Organic Traffic: +220%
Lighthouse: 100

Challenge & approach

Starting Point

Massively increase organic traffic and establish the website as a lead channel. WEESS needed a technically clean foundation with SEO strategy from the start.

Implementation

Payload CMS + Next.js with performance focus (Lighthouse 100), structured content architecture and ongoing SEO support. +220% organic traffic in 6 months.

View project

Webflow
Portfolio
Personal

Daniel Ismaiel

Webflow personal website for Daniel Ismaiel. Portfolio presentation, about section and direct contact flow.

Time to launch: 3 Wo.
Lighthouse: 95

Challenge & approach

Starting Point

A professional personal brand website that showcases Daniel's work and enables direct contact.

Implementation

Webflow portfolio with about section, project showcases and direct contact flow. From concept to launch in 3 weeks.

View project

Webflow
Rental
Local

T&O Service

Webflow website for T&O Service in Vreden. Rental platform with clear availability display and fast booking flow.

Bookings: +45%
Items: 15

Challenge & approach

Starting Point

More bookings through the website instead of phone calls. T&O Service needed a platform where customers can see availability and inquire directly.

Implementation

Webflow rental platform with clear availability displays, property detail pages and fast booking flow. Local SEO for "rental Vreden".

View project

Next.js
Payload CMS
Handwerk

Drainage Uhling

Website for a specialist in civil engineering drainage. Services, machine fleet and open positions on one site the firm maintains itself.

Time to launch: 3 Wo.
Emergency service: 24/7

Challenge & approach

Starting Point

A web presence carrying two jobs at once: convincing clients of the firm's capability and reaching applicants. In a trade short of people, both count.

Implementation

Next.js and Payload CMS with a service overview, the machine fleet, a page on their own Drain Control method, a technical article and four job pages. The firm maintains the content itself.

View project

Webflow
B2B
Catalog

VTS Trucks GmbH

Webflow website for VTS Trucks, truck specialist with extensive vehicle catalog and integrated inquiry pipeline.

Vehicles: 50+
Inquiries/Mo: +38%

Challenge & approach

Starting Point

Build a digital vehicle catalog that generates inquiries instead of just showing images. VTS needed a B2B-ready site with fast access to availability.

Implementation

Webflow CMS-based vehicle catalog with filters, detail pages and integrated inquiry pipeline. Each vehicle has its own landing page with specs and direct CTA.

View project

Webflow
Local SEO

Welf-Online

Webflow website for Welf-Online. Clear service architecture, local SEO and automated inquiry management.

Visibility: +155%
Local Pack: Top 3

Challenge & approach

Starting Point

Build local visibility and generate qualified inquiries. Welf-Online was barely findable online, no local SEO, no clear service pages.

Implementation

Webflow rebuild with clear service architecture, local SEO optimization and automated inquiry management. Google profile and website synchronized.

View project

Webflow
SEO
Finance

FinanzFit

Webflow design + development plus ongoing SEO. Focus on organic visibility for finance topics with clean content architecture.

Organic Traffic: +180%
Main Keywords: Top 3

Challenge & approach

Starting Point

Build organic visibility for finance topics and generate qualified leads through the website. FinanzFit needed a content strategy that builds trust and performs in search results.

Implementation

Webflow website with well-thought-out content architecture: pillar pages for main topics, cluster articles for long-tail keywords and clean internal linking. Ongoing SEO support with monthly reporting.

View project

Process

The process in 3 steps

First check, then prioritize, then build it properly. That avoids wasted effort and shows what really brings inquiries.

Start here

Quick Check

We check the website, Google Business Profile, SEO foundation, inquiry paths and tracking. After that the biggest bottlenecks are clear.

Next step

Sprint

We implement the most important items in order: site structure, content, calls to action, Google Maps profile, tracking and technical basics.

Scaling

Ongoing optimization

After launch we measure which pages, keywords and contact paths work. The next SEO and Google Maps measures follow from that.

Retainer · from €350 / month

Packages

You pick the package by bottleneck

Maps/profile, website, local SEO, or full package. The process stays the same: quick check first, then sprint.

Website + SEO + Google Maps

For trade businesses that want website, visibility and inquiry path built or restructured together.

4 weeks

from €3,000

Site structure and build
SEO foundations and page structure
Google Maps profile optimization
Call to action and inquiry path optimization
Tracking for calls, forms and calls to action
clear next priorities

Google Maps profile optimization

For trade businesses that want to be found locally and to win more calls, route requests and website visits from their Google Business Profile.

1 to 2 weeks

from €300

Audit and optimization of the Google Business Profile
Improve categories, services and description
Check images, opening hours and contact details
Review strategy and local trust signals
Strengthen the link between website and Google Maps profile
clear next steps for better local visibility

SEO retainer

For businesses whose foundation is in place and who want to keep growing visibility.

min. 3 months

from €350

Keyword and page priorities
Content and page optimization
Google Search Console analysis
Visibility analysis
technical and structural SEO improvements
monthly next steps

Frequently asked questions

Frequently asked questions about scope, process and working together

How quickly do the first effects show?

That depends on the starting point, the competition and the scope. Technical and structural improvements can be made straight away. SEO and Google Maps effects usually need more time, but they are made measurable from the start.

What does the all in package cost?

The all in package of website, SEO and Google Maps profile optimization starts at €3,000 one off. The exact scope depends on how many pages, services, content pieces and technical changes are needed.

Is there ongoing SEO support?

Yes. The SEO retainer starts at €350 per month and makes sense once the foundation is in place and visibility should keep improving.

Do you only work with trades?

The focus is on trades and local service businesses. That is exactly where the combination of website, Google Maps, trust and inquiry path matters most.

Do you use WordPress?

Our preferred stack is Next.js with Payload CMS. That lets us build sites that are cleanly structured, fast and flexible to extend, without the usual WordPress plugin dependency.

How do you measure inquiries?

We set up tracking for the important contact points: calls, forms and calls to action. We mainly use Rybbit, supported by the Google Search Console for SEO and visibility data.

Do I need to know exactly what I need?

No. That is what the quick check is for. We first check whether the website, SEO, the Google Maps profile or the inquiry path is the biggest lever.

Quick check first, priorities second.

If you want to know why your website and Google still bring too few suitable inquiries, start with the quick check. After that it is clear which levers to pull first.

Start the quick check