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Trades

Websites for trade businesses

We build website, SEO and Google Maps profile optimization as one system: a clear inquiry path, solid visibility and tracking for calls, forms and calls to action. For trade businesses that want more than a good looking website, namely more suitable inquiries through Google, the site and local visibility.

Websites and local search for your business

Services, actual service area and the jobs you want determine the structure. Visitors should understand whether you can handle their request and which details you need. We plan the website, search topics and contact path together, and specify agreed work and ongoing support in the proposal.

The problem

Why a website and a Google profile still bring too few inquiries

Assess possible obstacles for the actual business. Assumptions do not replace starting-point evidence.

The website looks tidy but does not guide visitors to an inquiry

When services are explained too generally or the next step is unclear, visitors leave or simply keep comparing.

The Google Business Profile exists but is not used as a lead channel

Categories, services, content, reviews and local signals decide whether a business looks visible and trustworthy in Google Maps.

Inquiries are never made properly measurable

Without tracking for calls, forms and key calls to action, it stays unclear which pages, keywords and measures actually produce inquiries.

Google Maps

The role of Google Maps for your business

For businesses with in-person customer contact, we assess the profile as a separate entry point: are services, contact details and the service area accurate? Your starting point determines whether profile work or website content should come first.

Align the profile, website and contact path

Review relevant categories and actual services. Visitors need current information and a contact path appropriate to their request. Clicks and genuine received inquiries are assessed separately.

You get
01Priority list
02Implementation plan
03Measurement setup
Process
Quick check
Priority list
Sprint implementation
Tracking & next steps

Both focus areas have their own pages: Web Design for Tradespeople and SEO for Tradespeople. If you do not know where your bottleneck is, that is answered by the Quick Check in 60 seconds.

Trades

Which trades this fits particularly well

The system fits trade businesses where local visibility, trust and fast contact decide the job.

Click a trade to see why it fits.

Solar & PV

Solar

Highly contested, but workable with clear positioning and a strong local profile.

Heating & plumbing

Plumbing / heating

Local search with a high close rate. Whoever is visible and builds trust wins the call.

Electrical

Electricians

Frequently local and urgent searches. Visibility and clear contact paths decide the outcome.

Roofing

Roofers

Weather, damage and renovation create urgent searches. Being findable is what counts.

Emergency service

Drain cleaning

A classic emergency trade. Maps, availability and mobile guidance are central.

Windows & shutters

Windows / shutters

Clear offer pages plus trust and reviews help a great deal.

Pest control

Pest control

Acute search intent, high urgency, fast decision.

Water damage emergency

Water damage

Immediate search, high relevance, strongly local decision.

Case studies

Examples & case studies

These projects show website work in different business sectors. They are not verified lead-generation results for trades businesses.

Daniel Ismaiel — View project
Daniel Ismaiel — daniel-ismaiel.de
  • Webflow
  • Portfolio
  • Personal

Daniel Ismaiel

Webflow website for Daniel Ismaiel's joinery business: present services, showroom and projects clearly. A Con Radius Design case study.

Time to launch
3 Wo.
Lighthouse
95
Challenge & approach

Starting Point

Show the services and craftsmanship and make contacting the business easier.

Implementation

Webflow website with pages about the craft, showroom and current projects. A clear contact path connects the content to an inquiry.

View project
T&O Service — View project
T&O Service — mieten-vreden.de
  • Webflow
  • Rental
  • Local

T&O Service

Webflow website for T&O Service: vehicles and equipment with individual detail pages and training information. A Con Radius Design case study.

Bookings
+45%
Items
15
Challenge & approach

Starting Point

Guide prospective customers to the right rental vehicle or equipment and the information they need.

Implementation

Dedicated pages for vehicles and equipment with a clear inquiry path. Training information complements the rental offers.

View project
Drainage Uhling — View project
Drainage Uhling — drainage-uhling.de
  • Next.js
  • Payload CMS
  • Handwerk

Drainage Uhling

Payload CMS website for Drainage Uhling: services, machine fleet, technical information and jobs. A Con Radius Design case study.

Time to launch
3 Wo.
Emergency service
24/7
Challenge & approach

Starting Point

Show clients the services available and give applicants a dedicated route.

Implementation

Next.js and Payload CMS for services, machine fleet, Drain Control, technical content and job pages. The team can edit its own content. The website previously ran on Webflow and was migrated to Payload CMS.

View project
VTS Trucks GmbH — View project
VTS Trucks GmbH — vts-trucks.de
  • Webflow
  • B2B
  • Catalog

VTS Trucks GmbH

Webflow website for VTS Trucks: vehicle pages and separate routes for sales, purchasing and rental. A Con Radius Design case study.

Vehicles
50+
Inquiries/Mo
+38%
Challenge & approach

Starting Point

Present the vehicle inventory clearly and guide different buying, selling and rental inquiries.

Implementation

Individual vehicle pages with details and visible inventory. Separate business areas guide customers to the right inquiry.

View project
Welf-Online — View project
Welf-Online — welf-online.de
  • Webflow
  • Local SEO

Welf-Online

Webflow website for Welf-Online: film, photography and marketing with service pages, references and regional information. By Con Radius Design.

Visibility
+155%
Local Pack
Top 3
Challenge & approach

Starting Point

Show prospective clients the productions available and how working together looks.

Implementation

Separate service pages, project examples and specialist content in Webflow. Visible service areas help clients assess regional production work.

View project
FinanzFit — View project
FinanzFit — finanzfit.info
  • Webflow
  • SEO
  • Finance

FinanzFit

Webflow website for FinanzFit: advisory services, specialist content and regional information in a clear structure. A project by Con Radius Design.

Organic Traffic
+180%
Main Keywords
Top 3
Challenge & approach

Starting Point

Explain advisory topics clearly and address prospective clients' specific questions.

Implementation

Dedicated advisory pages and a specialist section with articles by topic. Regional advisory locations complement the contact path.

View project

Process

The process in 3 steps

First check, then prioritize, then build it properly. That avoids wasted effort and shows what really brings inquiries.

Start here
01

Quick Check

We check the website, Google Business Profile, SEO foundation, inquiry paths and tracking. After that the biggest bottlenecks are clear.

    Next step
    02

    Sprint

    We implement the most important items in order: site structure, content, calls to action, Google Maps profile, tracking and technical basics.

      Scaling
      03

      Ongoing optimization

      After launch we measure which pages, keywords and contact paths work. The next SEO and Google Maps measures follow from that.

        Retainer · from €350 / month
        Packages

        You pick the package by bottleneck

        Website + SEO + Google Maps

        For trade businesses that want website, visibility and inquiry path built or restructured together. Site structure and build · SEO foundations and page structure · Google Maps profile optimization · Call to action and inquiry path optimization · Tracking for calls, forms and calls to action · clear next priorities

        from €3,000
        4 weeks
        Discuss the scope: Website + SEO + Google Maps

        Google Maps profile optimization

        For trade businesses that want to be found locally and to win more calls, route requests and website visits from their Google Business Profile. Audit and optimization of the Google Business Profile · Improve categories, services and description · Check images, opening hours and contact details · Review strategy and local trust signals · Strengthen the link between website and Google Maps profile · clear next steps for better local visibility

        from €300
        1 to 2 weeks
        Discuss the scope: Google Maps profile optimization

        SEO retainer

        For businesses whose foundation is in place and who want to keep growing visibility. Keyword and page priorities · Content and page optimization · Google Search Console analysis · Visibility analysis · technical and structural SEO improvements · monthly next steps

        from €350
        min. 3 months
        Discuss the scope: SEO retainer
        Frequently asked questions

        Frequently asked questions about scope, process and working together

        That depends on the starting point, the competition and the scope. Technical and structural improvements can be made straight away. SEO and Google Maps effects usually need more time, but they are made measurable from the start.

        The all in package of website, SEO and Google Maps profile optimization starts at €3,000 one off. The exact scope depends on how many pages, services, content pieces and technical changes are needed.

        Yes. The SEO retainer starts at €350 per month and makes sense once the foundation is in place and visibility should keep improving.

        The focus is on trades and local service businesses. That is exactly where the combination of website, Google Maps, trust and inquiry path matters most.

        Our preferred stack is Next.js with Payload CMS. That lets us build sites that are cleanly structured, fast and flexible to extend, without the usual WordPress plugin dependency.

        We agree relevant contact paths and verify usability and submission. Rybbit provides website usage and agreed events, while Google Search Console adds search data. A telephone click or form event does not prove a completed call or a delivered, qualified inquiry. Receipt needs confirmation.

        No. That is what the quick check is for. We first check whether the website, SEO, the Google Maps profile or the inquiry path is the biggest lever.

        Quick check first, priorities second.

        If you want to know why your website and Google still bring too few suitable inquiries, start with the quick check. After that it is clear which levers to pull first.