Con Radius Design builds websites, SEO and Google Maps profiles for trade businesses as one system. The bottleneck is rarely the design, it is the path from search to inquiry. We start where your business actually loses inquiries, and we make it measurable whether any arrive.
Why a website and a Google profile still bring too few inquiries
Most trade businesses already have a website and a Google Business Profile. Too few qualified inquiries still come in. Usually there is no single big mistake, but several small brakes at once: vague services, weak calls to action, too little trust, an untidy Google Maps presence and missing tracking.
The website looks tidy but does not guide visitors to an inquiry
When services are explained too generally or the next step is unclear, visitors leave or simply keep comparing.
The Google Business Profile exists but is not used as a lead channel
Categories, services, content, reviews and local signals decide whether a business looks visible and trustworthy in Google Maps.
Inquiries are never made properly measurable
Without tracking for calls, forms and key calls to action, it stays unclear which pages, keywords and measures actually produce inquiries.
What you get
Process
Both focus areas have their own pages: Web Design for Tradespeople and SEO for Tradespeople. If you do not know where your bottleneck is, that is answered by the Quick Check in 60 seconds.
Which trades this fits particularly well
The system fits trade businesses where local visibility, trust and fast contact decide the job.
Click a trade to see why it fits.
Solar
Highly contested, but workable with clear positioning and a strong local profile.
Plumbing / heating
Local search with a high close rate. Whoever is visible and builds trust wins the call.
Electricians
Frequently local and urgent searches. Visibility and clear contact paths decide the outcome.
Roofers
Weather, damage and renovation create urgent searches. Being findable is what counts.
Drain cleaning
A classic emergency trade. Maps, availability and mobile guidance are central.
Windows / shutters
Clear offer pages plus trust and reviews help a great deal.
Pest control
Acute search intent, high urgency, fast decision.
Water damage
Immediate search, high relevance, strongly local decision.
Process
The process in 3 steps
First check, then prioritise, then build it properly. That avoids wasted effort and shows what really brings inquiries.
Quick Check
We check the website, Google Business Profile, SEO foundation, inquiry paths and tracking. After that the biggest bottlenecks are clear.
Sprint
We implement the most important items in order: site structure, content, calls to action, Google Maps profile, tracking and technical basics.
Ongoing optimisation
After launch we measure which pages, keywords and contact paths work. The next SEO and Google Maps measures follow from that.
You pick the package by bottleneck
Maps/profile, website, local SEO, or full package. The process stays the same: quick check first, then sprint.
Website + SEO + Google Maps
For trade businesses that want website, visibility and inquiry path built or restructured together.
- Site structure and build
- SEO foundations and page structure
- Google Maps profile optimisation
- Call to action and inquiry path optimisation
- Tracking for calls, forms and calls to action
- clear next priorities
Google Maps profile optimisation
For trade businesses that want to be found locally and to win more calls, route requests and website visits from their Google Business Profile.
- Audit and optimisation of the Google Business Profile
- Improve categories, services and description
- Check images, opening hours and contact details
- Review strategy and local trust signals
- Strengthen the link between website and Google Maps profile
- clear next steps for better local visibility
SEO retainer
For businesses whose foundation is in place and who want to keep growing visibility.
- Keyword and page priorities
- Content and page optimisation
- Google Search Console analysis
- SEMrush analysis
- technical and structural SEO improvements
- monthly next steps
Frequently asked questions about scope, process and working together
That depends on the starting point, the competition and the scope. Technical and structural improvements can be made straight away. SEO and Google Maps effects usually need more time, but they are made measurable from the start.
The all in package of website, SEO and Google Maps profile optimisation starts at €3,000 one off. The exact scope depends on how many pages, services, content pieces and technical changes are needed.
Yes. The SEO retainer starts at €350 per month and makes sense once the foundation is in place and visibility should keep improving.
The focus is on trades and local service businesses. That is exactly where the combination of website, Google Maps, trust and inquiry path matters most.
Our preferred stack is Next.js with Payload CMS. That lets us build sites that are cleanly structured, fast and flexible to extend, without the usual WordPress plugin dependency.
We set up tracking for the important contact points: calls, forms and calls to action. We mainly use Rybbit, supported by Google Search Console and SEMrush for SEO and visibility data.
No. That is what the quick check is for. We first check whether the website, SEO, the Google Maps profile or the inquiry path is the biggest lever.
Quick check first, priorities second.
If you want to know why your website and Google still bring too few suitable inquiries, start with the quick check. After that it is clear which levers to pull first.