Con Radius Design builds websites for trade businesses that close the path from search to inquiry: clear service pages, visible contact routes, a solid SEO foundation and tracking. The all in package of website, SEO and Google Maps profile starts at €3,000 one off.
If you are looking for the groundwork first: Web design explains how we build sites, SEO for tradespeople how they get found. Both together are under Trades. What came out of it is in the Case studies.
Why many trade websites fail to generate leads
Unclear Offer
Too many topics, no focus.
CTA missing or buried too far down
No clear next action.
No Measurement
You don't know what triggers leads.
What you get
Process
What You Get
You get a clear setup built for conversion and measurement. We deliver the structure, the copy (as far as scope allows), and the tracking points so you can make decisions.
Service Pages
One page per service, with clear structure, H-tags, and CTA.
CTA Architecture
Visible above the fold, form and call based, measurable.
Trust Modules
Reviews, references, certifications, where they have impact.
Tracking Events
GA4 + GTM setup: calls, forms, CTA clicks, all measurable from day 1.
Mobile-First
Responsive, fast, Lighthouse 90+. No fixes needed after launch.
Payload CMS
You manage text and images yourself, no developer needed for every change.
Not included
- No template builder
- No social media package
- No mandatory ongoing support
Modules We Use in Web Design
Each module has a clear job. After the quick check, you decide which combination makes sense for your setup.
Hero + 2 CTAs
Immediately visible: offer, trust element, call to action. No scrolling needed.
Services / Offer
One page per service with clear structure that Google and visitors understand.
Process (3 Steps)
How it works: quick check, sprint, result. Reduces uncertainty and lowers the barrier.
Trust (Proof + Process)
Reviews, references, certifications, placed where they impact conversion.
Final CTA
Last call to action: form, call, WhatsApp. Clear, visible, measurable.
Who This Fits (And Who It Doesn't)
This fits if you want a website that works, not just looks good.
Starting Point
| Criteria | Fits | Does not fit |
|---|---|---|
| Trade business with clear services | — | |
| Ready to invest in a professional website | — | |
| Access (domain, hosting) available or obtainable | — | |
| Measurable leads through the website | — | |
| Ability to manage content independently | — | |
| The site has to be live next week | — | |
| The site already exists and only visibility is missing | — | |
| It is about a login area, a calculator or an internal tool | — |
Not sure? Start with the quick check. It shows whether a new website or optimizing your existing one makes more sense.
Process (2 to 3 weeks typically)
Quick Check + Priorities
We assess your starting point and give you a clear priority list.
Copy/Structure/Modules
Texts, page structure, and modules are built.
Implementation + QA
Design implementation, testing, ensuring responsive.
Tracking + Handover
Set up events, document, hand over access.
Costs for Trade Websites
Maps/profile, website, local SEO, or full package. The process stays the same: quick check first, then sprint.
Setup
One-time
Retainer
Ongoing
Frequently Asked Questions
The most important questions about web design for tradespeople.
Usually within 2 to 4 weeks. Depends on scope and material (texts, images, services). After the quick check, we'll tell you what's realistic.
Yes. Either we clean up the existing structure or start fresh if that's faster and cleaner.
Minimum: services, service area, contact method(s), website URL or Google profile link (if available) & images. We structure the rest.
Generally, we handle everything. For additional pages there's a module (copy + 1 feedback round). Scope beyond that is part of the quote after the quick check.
Start the quick check or book the 15-min call directly if you already know you want to get going.
Next Step
Quick check first, then priorities. After that, you decide whether a sprint makes sense.