In short: Payload is an open-source CMS under the MIT licence that runs inside a Next.js application and can be hosted anywhere (Payload on GitHub). Moving from Webflow pays off mainly for multilingual sites, more complex content, integrations with other systems, or when you want hosting and data under your own control.
We move content, images and URLs, set up redirects and train your team in the new admin. A straight migration with an unchanged design starts at EUR 2,000; a redesign with a new look starts at EUR 3,000. Our projects Drainage Uhling and MinDiBu have already made the move from Webflow to Payload.
Decision guide
When the move pays off, and when it does not
| Criteria | Fits | Does not fit |
|---|---|---|
| The website needs to run in several languages. | Fits | — |
| You manage structured content such as jobs, locations, events or products. | Fits | — |
| Hosting and data should be under your control, for example for data protection. | Fits | — |
| The website needs to talk to other systems, such as a CRM or ERP. | Fits | — |
| The website has few pages and rarely changes. | — | Does not fit |
| Your team wants to design layouts freely and visually. | — | Does not fit |
| There is no budget for development and support. | — | Does not fit |
We check whether a move makes sense for your website before you commit. Sometimes improving the site within Webflow is the better option.
Why businesses move away from Webflow
Webflow is a good choice for many websites. These three points are the most common reasons to consider a move.
Ongoing costs grow
On Webflow, multiple languages cost USD 9 to 29 per month and site with the Localize add-on, and the Team plan costs USD 2,500 per month (pricing page, October 2026). Payload itself is free; you pay for hosting and support.
Content and hosting are tied together
According to Webflow, a site can be exported with a paid Workspace plan, but dynamic content only collection by collection, and forms stop working. With Payload, the database and hosting are yours from the start.
More complex content and integrations
Jobs, locations, events, products or connections to CRM and ERP systems can be modelled in Payload with your own data structures, permissions and an API.
Process
How the migration works
01
Audit
Record the pages, CMS collections, URLs, forms and integrations of your Webflow site.
02
Content model in Payload
Set up collections and building blocks so your team can maintain content easily.
03
Carry over the design
Rebuild the existing design in Next.js or refresh it as part of the migration.
04
Migrate content and URLs
Move text, images and entries, and redirect every old URL to its new address.
05
Launch and handover
Go live, check redirects and forms, and train your team in the Payload admin.
From Webflow to Payload: our projects
Drainage Uhling and MinDiBu ran on Webflow before and now work with Payload CMS and Next.js.
Pricing
What a migration costs
Migration 1:1
Design stays; content, URLs and forms move to Payload. Content and images carried over · Redirects for every URL · Forms rebuilt
from EUR 2,000
one-off
Redesign with Payload
Migration plus a new design and revised structure. New design and structure · SEO and AI search foundations · Migration included
from EUR 3,000
one-off
Ongoing support
Maintenance, SEO and GEO after launch, agreed separately. Maintenance and updates · SEO and GEO work · Monthly priorities
from EUR 350
per month
Questions about moving from Webflow to Payload
A straight migration with an unchanged design starts at EUR 2,000; a redesign with a new look starts at EUR 3,000. The number of pages, CMS collections, languages and integrations determines the exact price, which we agree in the quote beforehand.
Short-term fluctuations are normal. We carry over content and metadata and permanently redirect every old URL to the new one. Our website redesign guide explains the process. No one can guarantee rankings.
Yes. Payload has an admin area where you manage pages, entries, images and languages. At handover we walk you through the building blocks we set up for your content.
You decide. Payload is open source and can run with various providers or on your own servers. We recommend a setup that fits your budget and requirements.
We rebuild forms in Payload and test them before launch. Integrations with other systems are planned in during the audit.
No. With a 1:1 migration the design stays as it is. If you want to change things anyway, a redesign makes sense because migration and improvements happen in one step.
Moving your Webflow site to Payload?
Send us your Webflow address and tell us briefly what bothers you. We will tell you honestly whether the move is worth it and what it costs.