See the thinking behind a campaign before launch.
Illustrative planning example — not a client project or a campaign result.
The offer
Bespoke fitted furniture for homes.
A possible customer situation
Someone is comparing ways to make better use of a small room.
The role of the ad
Explain the specific offer clearly and take the visitor to a relevant landing page.
The role of the landing page
Explain the service, process and who to contact. Make it easy to describe a project.
The review
Separate contact actions from enquiries actually received, then assess which enquiries are a good fit.
The conversation scenario is a planning tool. It is not exact-match targeting and does not guarantee ad delivery.