SEO for tradespeople only pays off when it becomes measurable through real inquiries. That's why we combine service pages, local signals and tracking so you can see what works.
So you don't have to guess which page generates leads — you can measure it.
Many pages are "okay," but they don't clearly match search intent. Clicks come in, but no relevant calls or form submissions follow. On top of that, Maps/profile, website, and tracking often run separately — you put in effort but can't tell which service or page actually generates leads.
Visitors arrive but don't inquire — because the page doesn't answer what they're looking for.
Google receives contradictory information — different NAP data, wrong categories.
Leads come in but aren't captured — no way to trace them back to a channel or page.
What you get
Process
You get a set of deliverables designed for leads. Focus: clear service pages, clean internal linking, and measurable CTAs. No link-building program, no inflating to dozens of subpages.
This is a fit if you want to be locally visible with your trade and your marketing is based on clear pages and measurable leads — not gut feeling.
| Criteria | Fits | Does not fit |
|---|---|---|
| Clear services, local service area | — | |
| Willing to share access (CMS, GA4, GSC) | — | |
| Budget for setup + optional retainer planned | — |
We start with a quick check to determine what has impact first. Then we implement step by step — with a clear scope and no never-ending project.
We look at your current situation: pages, rankings, tracking. The result is a prioritized list.
Which keywords fit, which pages are needed? We define the plan.
Service pages are sharpened or rebuilt. H-tags, CTAs, content — all conversion-focused.
Maps/profile and website are synchronized. NAP data, categories, service area.
Set up tracking, run QA, discuss next steps.
A selection of projects where we made SEO measurable.
Maps/profile, website, local SEO, or full package. The process stays the same: quick check first, then sprint.
These are the questions that come up before almost every project. If you still have open points after reading, we'll clarify them in the quick check.
SEO doesn't work overnight. Initial indexing signals often appear within a few days, but stable rankings typically take 3-6 months. In the quick check, we show you where quick wins are.
If you want clarity, start with the quick check. Afterwards, you'll know which 3-5 measures truly matter — and what you can ignore.
What has impact first, what comes later — clearly prioritized.
Conversion-focused: structure, H-tags, CTA placement.
Profile and website aligned (NAP, categories, service area).
Services, locations, and guides logically connected.
FAQ, objection handling, and trust as reusable modules.
Calls, forms, and CTA clicks set up as measurable events.
Clean technical basics: sitemap, robots, Core Web Vitals.
Focus on search intent and local keywords — no keyword stuffing.
| Criteria | Fits | Does not fit |
|---|
| Measurable leads through the website | — | |
| Growth through new projects | — |
Not sure? Start with the quick check. It shows you whether and where SEO makes sense for your business.
Copy + 1 feedback round
Not sure yet? Start quick check →
For trade businesses, the biggest lever is usually local + service pages. If broader topics make sense, we add them — but only when they measurably contribute to leads.
No, but it usually helps. If there isn't one, we start with the website and tracking. We set up the profile as a next step once the foundation is in place.
Then we check whether your pages match search intent, whether CTAs are clear, and whether leads are being tracked. Often, targeted refinement is enough — no rebuild needed.
Setup starts at 2,500 EUR — depending on scope. Ongoing support is available from 350 EUR/month. In the quick check, we'll determine what makes sense for you.
No. The setup is a clearly defined project with a deliverable. Ongoing support is optional — but often worthwhile if you regularly need new pages or content.
Optimized service pages, clean internal linking, active tracking, and a handover document with next steps. Everything documented, nothing left hanging.