More Visibility, More Inquiries
SEO for tradespeople only pays off when it becomes measurable through real inquiries. That's why we combine service pages, local signals and tracking so you can see what works.
So you don't have to guess which page generates leads — you can measure it.
Why SEO Often Fails to Generate Leads
Many pages are "okay," but they don't clearly match search intent. Clicks come in, but no relevant calls or form submissions follow. On top of that, Maps/profile, website, and tracking often run separately — you put in effort but can't tell which service or page actually generates leads.
Service pages don't match search intent
Visitors arrive but don't inquire — because the page doesn't answer what they're looking for.
Maps/profile and website don't match
Google receives contradictory information — different NAP data, wrong categories.
Inquiries aren't tracked properly
Leads come in but aren't captured — no way to trace them back to a channel or page.
What you get
Process
What You Get
You get a set of deliverables designed for leads. Focus: clear service pages, clean internal linking, and measurable CTAs. No link-building program, no inflating to dozens of subpages.
Priority List
What has impact first, what comes later — clearly prioritized.
Service Page(s) + CTA Logic
Conversion-focused: structure, H-tags, CTA placement.
Local Signals
Profile and website aligned (NAP, categories, service area).
Internal Linking
Services, locations, and guides logically connected.
Conversion Modules
FAQ, objection handling, and trust as reusable modules.
Tracking Events
Calls, forms, and CTA clicks set up as measurable events.
Indexing / Technical QA
Clean technical basics: sitemap, robots, Core Web Vitals.
Keyword Research
Focus on search intent and local keywords — no keyword stuffing.
Not included
- No link-building program
- No content marketing retainer
- No social media management
Who This Is For (and Who It Isn't)
This is a fit if you want to be locally visible with your trade and your marketing is based on clear pages and measurable leads — not gut feeling.
Starting Point
| Criteria | Fits | Does not fit |
|---|---|---|
| Clear services, local service area | — | |
| Willing to share access (CMS, GA4, GSC) | — | |
| Budget for setup + optional retainer planned | — |
Goal
| Criteria | Fits | Does not fit |
|---|---|---|
| Measurable leads through the website | — | |
| Growth through new projects | — |
Not sure? Start with the quick check. It shows you whether and where SEO makes sense for your business.
Process in 5 Steps
We start with a quick check to determine what has impact first. Then we implement step by step — with a clear scope and no never-ending project.
Quick Check + Priority List
We look at your current situation: pages, rankings, tracking. The result is a prioritized list.
Keyword Research + Page Plan
Which keywords fit, which pages are needed? We define the plan.
On-Page + Service Pages
Service pages are sharpened or rebuilt. H-tags, CTAs, content — all conversion-focused.
Local Signals + Profile
Maps/profile and website are synchronized. NAP data, categories, service area.
Tracking + Handover
Set up tracking, run QA, discuss next steps.
- → CMS or repo access
- → GA4 / GSC access
- → Google profile access (if available)
Cases
A selection of projects where we made SEO measurable.
How Much Does SEO for Tradespeople Cost?
Maps/profile, website, local SEO, or full package. The process stays the same: quick check first, then sprint.
Setup
Analysis, on-page, tracking
- Quick check + priority list
- Keyword research
- Service page(s) + CTA logic
- Local signals + profile
- Set up tracking events
Retainer
Ongoing optimization
- Content expansion per plan
- Ranking monitoring
- Technical maintenance
- Monthly reporting
Additional Pages
Copy + 1 feedback round
- Service page or location page
- SEO-optimized copy
- CTA modules integrated
- 1 feedback round included
Frequently Asked Questions
These are the questions that come up before almost every project. If you still have open points after reading, we'll clarify them in the quick check.
SEO doesn't work overnight. Initial indexing signals often appear within a few days, but stable rankings typically take 3-6 months. In the quick check, we show you where quick wins are.
For trade businesses, the biggest lever is usually local + service pages. If broader topics make sense, we add them — but only when they measurably contribute to leads.
No, but it usually helps. If there isn't one, we start with the website and tracking. We set up the profile as a next step once the foundation is in place.
Then we check whether your pages match search intent, whether CTAs are clear, and whether leads are being tracked. Often, targeted refinement is enough — no rebuild needed.
Setup starts at 2,500 EUR — depending on scope. Ongoing support is available from 350 EUR/month. In the quick check, we'll determine what makes sense for you.
No. The setup is a clearly defined project with a deliverable. Ongoing support is optional — but often worthwhile if you regularly need new pages or content.
Optimized service pages, clean internal linking, active tracking, and a handover document with next steps. Everything documented, nothing left hanging.
Next Step: Quick Check
If you want clarity, start with the quick check. Afterwards, you'll know which 3-5 measures truly matter — and what you can ignore.