WEESS
Custom Payload CMS platform plus ongoing SEO for WEESS. Performance-optimized with focused conversion architecture.
Project Goal
Massively increase organic traffic and establish the website as a lead channel. WEESS needed a technically clean foundation with SEO strategy from the start.
Our Solution
Payload CMS + Next.js with performance focus (Lighthouse 100), structured content architecture and ongoing SEO support. +220% organic traffic in 6 months.
WEESS supplies building electricity — tenant power for apartment buildings. A subject that needs explaining, and one where the buyer is rarely the user: the decision sits with whoever operates the building.
So the site is not organised by product but by use case. It says so in as many words: it is not the product that leads, but the application. Someone operating an apartment building is not looking for a battery, they are looking for a solution for their building.
The platform is built on Payload CMS and Next.js, with a specialist section of its own. More than 160 addresses carry content today, from the solution pages through to articles on energy storage, hybrid systems and grid-serving revenue models. The SEO work has continued ever since.
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