Why local SEO often doesn't work
Many measures aren't "wrong" — they just don't work together. A lot happens, but Google never gets a clear picture: which service, for whom, in which area — and which pages should it understand and forward?
Services/locations not properly mapped
Services and locations aren't set up as dedicated pages — Google can't assign a clear picture.
Internal links are missing
Internal links are missing entirely or point nowhere. No hub/spoke logic visible.
Maps and website don't match
Different NAP data, wrong categories — Google receives contradictory signals.
Users don't feel addressed
Pages don't answer what users are searching for — clicks come in but no inquiries.
What you get
You get a set of deliverables that make local rankings structurally possible. Focus on clarity: site plan, on-page in the right places, internal linking and a clean index plan.
IA / Site plan
Services + optional location pages — as a clear information architecture.
On-page optimization
For the 1-2 most important pages: H-tags, meta, structure, CTA placement.
Internal linking
Hub/spoke structure: service pages, location pages and guides logically connected.
GSC setup / QA
Index plan, sitemap check and indexing monitoring.
Priority list
The top 10 measures — prioritized by impact.
Conversion modules
FAQ, objections and trust elements as reusable modules.
Final report
Documentation of all measures including next steps and recommendations.
Who this is for (and who it's not)
This works if you see local SEO as a system: structure, implementation, measuring, expanding. And if you're ready to provide the necessary access and approvals.
Starting point
| Criteria | Fits | Does not fit |
|---|---|---|
| Local business with clear services | — | |
| Website exists but structure is unclear | — | |
| Ready to share access (CMS, GSC) | — |
Goal
| Criteria | Fits | Does not fit |
|---|---|---|
| Cleanly structured local presence | — | |
| Measurable improvement in visibility | — |
Not sure? Start with the quick check — then you'll know if and where local SEO has the biggest lever for you.
Process in 5 steps
We work in clear steps so nothing stays "half finished". You know early what gets prioritized and what deliberately comes later. Timeframe: typically 14-28 days.
Quick check + priorities
We analyze your current situation: site structure, rankings, profile status.
Site plan / IA
Define information architecture: which pages, how linked, which hierarchy.
On-page + internal links
The most important pages are optimized and logically linked together.
Index plan + GSC
Ensure the right pages are indexed and nothing unnecessary is in the index.
QA + handover
Everything is checked, documented and handed over with clear next steps.
- → CMS or repo access
- → Google Search Console access
- → Google profile access (if available)
Cases
A selection of local SEO projects where structure made the difference.
Frequently asked questions
Common questions about local SEO consulting and how we work.
We work on structure (site plan/IA), on-page for the most important pages, internal linking and index/QA. The goal is a solid foundation you can build on.
Yes, the quick check is the starting point. On request, it can become a detailed priority list — but that's not mandatory.
Not always. If you have a clear service area, a clean service structure with area mentions is often enough. We only build city pages when they're justified by content.
Indexing and early signals come faster than stable rankings. Our plan: structure/on-page first, then internal links, then index plan — the foundation is in place within 14-28 days.
If it's part of the problem, we align website and profile logically. It's not a separate package — it's part of the structural work.
Both. Consulting as clear priorities and site plan — implementation where it matters most. You get both in one project.
Next step: Quick check
If you want clarity, start with the quick check. Then you'll know which 3-10 measures really matter — and what you can ignore.