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Custom Payload CMS platform plus ongoing SEO for WEESS. Performance-optimized with focused conversion architecture.
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Webflow /E-Commerce /Author
Eric Standop Shop
E-commerce shop for bestselling author Eric Standop. Webflow-based with focused checkout flow and book presentation.
- Web Design
- Webflow
- E-Commerce
- Conv. Rate
- +45%
- Product Pages
- 12
Inside the project
From challenge to solution
Project Goal
Build a professional online shop selling books and digital products, with a checkout flow that builds trust and maximizes conversion rate.
Our Solution
Webflow e-commerce with focused checkout flow, book presentation with reading samples and automated order confirmations. Clear product pages with social proof and cross-selling.
Alongside the main site, Eric Standop runs a shop of his own. It does not sell one product but five kinds: readings, online training courses, online workshops, learning cards and books.
That is exactly where many shops come apart. So we structured the front page around those five areas rather than around a catalogue. Someone looking for a book does not have to click through the training courses.
The shop is built in Webflow, with a page per product, a basket and a checkout. Alongside it, a newsletter sign-up sits where someone is not ready to buy yet but would stay in touch — the second-best outcome of a visit, and in a shop selling things that need explaining, often the more frequent one.
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