Eric Standop
Takeover and SEO support for bestselling author Eric Standop's main site. Focus on visibility for speaking inquiries.
Project Goal
Increase organic visibility for speaking and workshop inquiries. Eric Standop had traffic but the wrong visitors, fans instead of event organizers.
Our Solution
Keyword strategy aligned to "Face Reading Speaker" and related terms. Service pages for workshops and talks with clear CTAs. Ongoing SEO support with monthly reporting.
Eric Standop works internationally as a face reading expert and advisor. We took over his main site and have looked after it ever since.
The site runs in two languages, German and English, with complete language annotation — measured on every address. For someone who receives enquiries from several countries, that is not a nicety; it is what makes the right version show up in the search result.
The content is built around the three routes enquiries actually come through: the current book, working with Eric, and the dates. Each of those has a page of its own with one clear next step, rather than a catch-all page trying to do everything at once.
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