Google Maps for Tradespeople: The Complete Guide
Set up your profile, choose categories, build reviews -- step by step.
For most trade businesses, Google Maps is the most important channel for new customers. When someone searches for "heating emergency" or "electrician nearby", the Google profile determines who gets the call.
Yet many businesses have a profile that hasn't been touched in years: wrong categories, no service descriptions, outdated photos. The result: low visibility and missed inquiries.
The three most important levers for your Google Business Profile: 1) Choose the right primary category -- it determines which searches you even qualify for. 2) Fill in services and attributes completely -- Google uses this information to match your profile to relevant searches. 3) Regularly upload photos and actively manage reviews.
An optimized profile alone isn't enough. If the website you link to doesn't match the search, even good Maps visibility goes to waste. That's why we always work on profile AND website together.
